November 2009
Bauhaus will open in Vestby. It is now confirmed that Bauhaus will open in Vestby. This is very positive, since it will lead to significant increase in customer traffic to the site. We expect that approximately one million customers will use the exit from the E6 passing Norwegian Outlet when they are going to visit Bauhaus.

October 2009
Moss Airport Rygge removes passenger roof
The government removed in July passenger roof at Moss Airport Rygge.
The new restrictions may give the airport three times as many travelers as they have permission to today.
The current passenger cap on 774,000 travelers a year, is removed.
Instead, it is enforced a limit of 15,000 flights at the airport in the year, which is likely to correspond to 1.5 million passengers.
This would result in more visitors visiting Norwegian Outlet, which is reached in 25 minutes by car from the airport.
 
 
September 2009
To ensure the right process and platform for all market communications related to the center, we have entered into a agreement with Lisa Quier Wagner, who leads a consultancy with extensive expertise from the outlet industry.  Lisa Quier Wagner is the President of Quier Target Marketing, Inc., a marketing consultancy that provides brand-building strategic planning to retail developers worldwide, and a partner in EWB Development LLC, a company specializing in turnkey development of outlet centers.  After spending nearly ten years in the advertising agency business developing and implementing communications programs for major retail and package goods accounts, Quier joined McArthur Glen Group in 1988 as Vice President/Director of Marketing.  In that position, she developed and executed marketing programs for all of the company’s twenty-two outlet centers and supervised extensive customer research studies, multi-media advertising campaigns, numerous Grand and Phase Opening events and promotions, and orchestrated a public relations program that generated tremendous media coverage of the company and the outlet industry. In 1995, she was among the first American outlet executives to open an outlet center in the United Kingdom when BAA McArthur Glen’s Cheshire Oaks Designer Outlet Center Village opened near Manchester, England.  Subsequently, Quier Wagner was a founding partner of Outlet Centres International, a London-based subsidiary of Lehman Brothers, and participated in every aspect of the development process, culminating in the opening of centers in Scotland, Sweden and Germany.  In subsequent years, Quier Wagner’s client base has included a number of retail developments in the US, Europe, and Canada, with a concentration on new outlet projects and additions to existing centers.
 
 
 
August 2009
The International Shopping Traveler Study shows that value for the price is the number one motivator for international shoppers. In addition to value, a wide selection of brands was often cited as an important element of the shopping traveler´s experience. 48 percent of travelers surveyed said the outlet mall was a motivator, showing that well-positioned outlet centers have much to gain by courting the international travel shopper.
Value Retail News
 
 
July 27 2009
Boom times for designer outlet villages. Bargain hunting designer shoppers have helped out of town discount outlets buck the high street retail decline.
Sales at discount designer outlet villages are booming as Britain’s middle classes look for bargains and Russian and Arab tourists swap Bond Street for mall outlets in the country. While sales elsewhere in the UK stagnate, gross sales at Bicester Village, the designer outlet centre near Oxford, are up 40 per cent on the same time last year, with like-for-like sales, which strip out new stores, up by 25 per cent. At McArthurGlen, the biggest outlet chain in the country, with seven sites, sales rose by 5.6 per cent in the second quarter, compared with the same time a year ago. At Junction One in Northern Ireland, sales rose by 8 per cent.
Reasons touted for outlet centres’ current success include sterling’s weakness, UK shoppers seeking better value and quality in hard times, and improved offerings as more fashion houses offload excess stock through them. Henrik Madsen, McArthurGlen’s managing director for UK & Northern Europe, said: “Brands that five years ago, or even last year, would never have dreamt of selling in outlet centres are now knocking on our door looking for opportunities.” With continued economic uncertainty, many designers have found that they have overestimated demand for their goods at full price.
“The pickings are improving as fashion houses sell fewer clothes in their main boutiques,” said Scott Malkin, chairman of Value Retail, which owns Bicester Village. The move from bargain-basement rummaging has also increased outlet villages’ appeal to the middle and upper-middle classes. Britons’ trend towards holidaying in the UK has also aided discount villages, as people who would not usually make the trip visit as part of a day out.
The Times
 
May 2009
Premier Outlet Centre Denmark recently celebrated its one-year anniversary. The centre saw a 39-percent increase in comparative sales for March/April 2009 and a 16 percent increase in average spend compared to 2008.
International Outlet Journal